The two characters say it themselves: 始始 shǐ “beginning” and 終终 zhōng “end” — from start to finish, unchanged.
1 Structure
始終始终 shǐzhōng + V
他始終保持樂觀態度他始终保持乐观态度
He has maintained an optimistic attitude all along.
這個問題始終沒有解決这个问题始终没有解决
This problem has remained unsolved all along.
這家餐廳的食材新鮮,味道始終很美味这家餐厅的食材新鲜,味道始终很美味
The ingredients at this restaurant are consistently fresh, and the taste is always delicious.
我始終沒搞清楚那個人想說的是什麼我始终没搞清楚那个人想说的是什么
I never quite understood what that person wanted to say all along.
會議中經理始終都黑著臉不說一句話会议中经理始终都黑着脸不说一句话
Throughout the meeting, the manager remained silent with a stern face and didn’t say a word.
FYI · Business Meeting Culture
Business meeting culture in Chinese local companies can vary depending on the region, industry, and specific company, but there are some common cultural traits and practices that often apply:
Agenda and Structure: Meetings typically follow a structured agenda. If you are the meeting organizer, send the agenda in advance. Meetings often involve formal presentations followed by discussions.
Hierarchy: The hierarchical structure within Chinese companies extends to meetings. The most senior person’s opinions are highly regarded, and their decisions carry the most weight.
Non-Verbal Communication: Pay attention to non-verbal cues, such as body language and facial expressions. Maintaining a composed and respectful demeanor is crucial.
Silence: In Chinese business meetings, periods of silence are common, and they are not necessarily uncomfortable. It’s often a sign of thoughtful consideration.
Negotiation Style: Negotiations can be a slow and gradual process. Patience is key, and it’s common to haggle over details.
我始終忘不了他對我說過的話我始终忘不了他对我说过的话
I can’t forget what he said to me, no matter how much time has passed.
2 Set Phrase
始終如一始终如一 shǐzhōng rúyī
Literally “the same from beginning to end” — used for people or relationships that stay steadfast and consistent over time.
她始終如一地對自己的夢想充滿信心她始终如一地对自己的梦想充满信心
She remains steadfast in her confidence in her dreams.
我們的友誼始終如一,無論距離有多遠我们的友谊始终如一,无论距离有多远
Our friendship remains unwavering, no matter how far apart we are.
3 始終始终 shǐzhōng vs 一直一直 yìzhí
| Word |
Emphasis |
Register |
| 始終始终 shǐzhōng |
Something has remained constant or unchanged throughout a specific process or period. |
Formal or literary contexts |
| 一直一直 yìzhí |
A continuous or uninterrupted action over time. |
Everyday speech, especially informal conversation |
我始終愛的是你我始终爱的是你
I have always loved you.
我一直愛的是你我一直爱的是你
I have consistently loved you.
他始終都在說謊他始终都在说谎
He has always been lying.
他一直在說謊他一直在说谎
He has consistently been lying.
4 Common Mistakes
始終始终 shǐzhōng describes a state that held constant across a whole span of time — it doesn’t work for a one-off action happening right now.
❌
等一下,我始終在穿鞋等一下,我始终在穿鞋
✅
等一下,我正在穿鞋等一下,我正在穿鞋
Putting on shoes right now is a single action in progress, not something that has stayed constant from beginning to end. Use 正在正在 zhèngzài for an action happening at this moment, and save 始終始终 shǐzhōng for states that held across a whole period.
5 Practice
Translate each sentence into Chinese, then tap the card to check your answer.
01Despite many setbacks, he never gave up all along.
儘管遇到很多挫折,他始終沒有放棄尽管遇到很多挫折,他始终没有放弃
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02This company has consistently maintained a high standard of quality.
這家公司始終保持高水準的品質这家公司始终保持高水准的质量
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03He has remained single all along and has no plans to marry.
他始終單身,也沒有結婚的打算他始终单身,也没有结婚的打算
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04I still can’t accept this outcome, even now.
直到現在,我始終無法接受這個結果直到现在,我始终无法接受这个结果
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05Her attitude toward work has been consistent from beginning to end.
她對工作的態度始終如一她对工作的态度始终如一
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06The truth of this matter has never been made clear.
這件事的真相始終沒有被查清这件事的真相始终没有被查清
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07No matter how others see him, he has always believed in himself.
無論別人怎麼看他,他始終相信自己无论别人怎么看他,他始终相信自己
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08Over these years, his kindness to me has never changed.
這些年來,他對我的好始終沒變这些年来,他对我的好始终没变
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09I have always believed that effort pays off.
我始終相信努力會有回報我始终相信努力会有回报
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10Although it’s been many years, this old shop has stayed exactly the same.
雖然過了很多年,這家老店始終如一虽然过了很多年,这家老店始终如一
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